About

A consulting and training firm serving sustainable performance

Since 2016, IBFTS has supported Algerian companies and institutions: applied artificial intelligence, sustainable development and CSR, institutional communication.

Who we are

IBFTS is a consulting and training firm founded in 2016 in Algiers. Our activity covers the design of sustainable development projects, CSR actions, institutional communication, awareness campaigns and event support.

IBFTS also runs an AI training programme for steering management and business processes, and an offer of AI implementation strategies in business (AI-Driven Business). We work in French, Arabic and English.

Our AI training Our consulting

Our values

Through our services, we promote fair, equitable and sustainable international marketing. We offer companies a space of fair competition, far from spamming and intrusive, costly advertising.

Large or small, your product is your best ambassador: faced with an expressed need, the buyer will recognise the right product. The evaluation questionnaire lets the prospect point out your strengths and weaknesses, guide your strategy and stimulate your innovation.

Founder and trainer

Nacib Hamida

Consultant, coach and trainer in artificial intelligence applied to business. Founder of IBFTS and HNAYA DZ. Member of the first steering committee of the National House of Artificial Intelligence.

Nacib Hamida supports Algerian organisations in integrating artificial intelligence in the service of their real performance. His singularity lies in his background: before becoming an AI trainer, he spent more than twenty years in administrative and financial management roles within international groups (NTT, SATEC, SGS) and multilateral institutions (United Nations, European Commission, United States Embassy).

This path underpins a conviction of method: AI is not a technology subject, it is a subject of processes, costs and decisions. He approaches it as he approached the upgrade of Algerian SMEs within the Euro Développement PME programme (MEDA II), where he was deputy administrator: structured diagnostic, action plan, progressive implementation, measurable improvement.

What sets his interventions apart

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A business reading, not a tool demo

Each notion is introduced through a concrete case drawn from participants’ real activity. No code, no jargon.

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Workshop format

About 70 % of the time is spent producing on workstation. Participants leave with deliverables usable the next day, not with notes.

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Tailor-made materials

Content is built from the company’s real documents, ranges and data, supplied in advance.

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Data sovereignty and protection

What goes into an AI tool, what never does, and why: the subject is covered from the first half-day.

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Teaching free of commercial dependence

Tools are presented in their accessible versions, without recommending a paid solution that was not requested.

Areas of expertise

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Generative AI applied to professions

Marketing and communication, finance and audit, human resources, general management, customer relations.

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Prompt engineering

Wording method, brand assistants, company prompt libraries.

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Data storytelling

Turning data into a guiding message and a decision; presentation to management.

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AI-Driven Business strategy

Maturity diagnostic, implementation roadmap, governance and usage charter.

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CSR and sustainable development

Innovative CSR actions, ISO 26000, extra-financial reporting, institutional communication.

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Management and steering

Management, business administration and finance, public procurement code.

Recent references

YearClient / partnerAssignment
2026DJEZZYData Storytelling seminar and workshops tailored by profession (sales, finance, marketing, HR, technology).
2026Maghreb Leasing AlgérieGenerative AI bootcamp applied to leasing professions, in partnership with Pigier.
2026Zyriab VoyagesTailored generative AI training for the tourism sector.
2026ONEDDExpert mission for the implementation of Corporate Social Responsibility (CSR).
—APRUE and Ministry of Energy Transition and Renewable EnergiesCommunication and awareness campaigns: content writing, TV, radio and press materials.
—PERFORMEX LeadersPathRepresentative in Algeria of the Canadian international management certification programme.

Career

  • Since 2025HNAYA DZ
    Founder — General Manager
  • Since 2016IBFTS — consulting and training firm
    Founder — General Manager
  • 2013 – 2014Dimension Data Algeria (NTT group, Japan)
    Administrative & Financial Officer
  • 2007 – 2010SATEC Algeria (Spain)
    Administrative and Financial Director
  • 2007SGS Algeria (Swiss group)
    Administrative and Financial Director
  • 2004 – 2007EDPME — MEDA II upgrade programme, European Commission
    Deputy Administrator
  • 2004United States Embassy in Algiers
    Finance Specialist
  • 2000 – 2004UNHCR — United Nations
    Administrative and Financial Manager

Innovation and commitment

HNAYA DZ

An Algerian digital sovereignty solution, labelled “Innovative Project” by the Ministry of Startups in 2023. The first Algerian browser and search engine (hnaya.dz). The ecosystem includes MASSAR RSE, an integrated corporate social responsibility management solution, as well as B2B and B2C solutions focused on data security.

Responsible AI and institutional engagement

  • Member of the steering committee of the National House of Artificial Intelligence.
  • Conferences and workshops at the National House of AI, ENSSEA and USTHB.
  • Support for executives on the strategic and operational integration of AI.
  • Promotion of a responsible, structured and secure use of artificial intelligence technologies.

IBFTS projects

SEDENA network (2017)DIGITAB (2020)CIDDHNAYA (2025)

Working languages

French, Arabic and English: materials, workshops and deliverables.

Let’s work together

Training, AI support or campaign: let’s talk about your project.

Contact us